Introducing Product Extensions for AdWords

During this holiday season, you may be looking for new ways to reach users searching for products on Google.com. If you're an AdWords advertiser, you may be interested in a new feature called product extensions that allows you to highlight your Merchant Center offers directly within your existing text ads. Using product extensions, you can show the images, titles, and prices of relevant products from your Google Merchant Center account. These offers will appear in a plusbox beneath your standard text ad which users can expand directly on the search results page.

As of last week, Adwords product extensions are available to all U.S. advertisers. To learn more about product extensions you can read the Inside AdWords announcement or visit the AdWords Help Center.

Posted by Vivek Tata, Product Marketing Manager, Google Product Search