Verify and Claim Your Website URL in Merchant Center

Today we’re introducing a change to Google Merchant Center requirements to help ensure that you’re the only one submitting product listings for your site.

You will now need to verify yourself as the owner of the site and then claim the URL in order to submit product listings for that site. This requires two separate steps:

1. Verify yourself as site owner by following the instructions at Google Webmaster Tools.
2. Once your site is verified, sign in to your Google Merchant Center account and click the “Claim this URL” link on your General Settings page.

It’s a small inconvenience that you’ll have to go through once, but it’s important to make sure you’re the only one authorized to upload product listings for your site.

Existing Merchant Center users need to verify and claim their URLs by May 18th. After that, this requirement will become mandatory and product listings for non-verified or non-claimed URLs will be disapproved. New Merchant Center users will be prompted to do this when they begin the sign-up process.

Our Help Center article has more information on how to go about verifying and claiming your website URL.

Posted by Ioannis Kalafatis, Product Manager, Google Merchant Center