Going to the Source to Improve Product Data

Sunday, January 9, 2011 | 9:01 AM

Does this drill require one battery, or two? How long is the included AC adapter cord? When you're buying items online rather than in a store, it can be hard to make sure you have all the information you need about a product. To help solve this problem, Google Product Search's "product pages" aggregate all the information we have about an item on one page (for example, see our page for the Canon S95 camera). To make these pages even better, we plan on working with suppliers and manufacturers to get product data straight from the source.

We are starting this effort through a business partnership with Edgenet, a provider of product data management solutions. Manufacturers and suppliers can work directly with Edgenet's Ezeedata service to submit high-quality product data and images to Google. For more information, you can visit their website, at www.edgenet.com.